Five projects you should outsource to a creative agency as a growing business
(3 - 4 minute read)
Running a fast-growing business isn’t easy and hiring in-house can often be more distracting than it can beneficial.
When it comes to creative and marketing projects, reaching out to an agency to work with as your creative partner can take a huge weight off of your shoulders. From design work to social media management having a partner that you trust and that understands your brand is crucial.
While a topic of concern for some, outsourcing projects is the only way forward for those businesses that simply don’t have the time or the know-how to nail the creative side of development and can’t afford to take on full-time staff with the level of expertise needed. Besides, it’s more cost-effective than you might think.
These are the top five most common projects businesses outsource to creative agencies:
Branding and rebranding
Even if you have a very clear idea of how you want your brand to look, sound and feel (which is an excellent start), actually turning this idea into real branding is a very different matter. It takes technical skill and careful consideration, good branding is more than just a logo and some pretty colours. Entrusting your vision to the professionals here is wise, as doing it yourself may result in a weak visual identity.
If you’re serious about creating a professional and functional online presence for your business, then outsourcing your website design and development to a creative agency is what you need to do. Sure, there are plenty of reputable DIY options out there, but if you want a truly professional finish you should consider giving the creatives a shout. Layouts, structure, hierarchy, navigation and responsiveness all need to be spot on, and these can get missed if you go it alone.
Again, there’s the temptation here for a bit of DIY here, as anybody with a smartphone and a few apps can shoot a piece of passable video content. But are you OK with passable? If it’s just a bit of light-hearted content for a quick social media post, then it’s probably fine. But when it comes to marketing materials like intro videos, case studies, adverts and demos, nothing beats professionally shot video. Nothing shouts professionalism and generates interest better than a beautifully shot video, and it might surprise you just how affordable it can be.
Pitch deck design
Really? Get a creative agency to work on my presentation decks? Isn’t that what Powerpoint is for? Sure, you can use desktop presentation software and bullet point your audience to sleep, but we wouldn’t recommend it. Believe it or not, there’s a science to creating perfect, engaging pitches and presentations. There should be as much thought and attention to aesthetics put into presentation decks as there is into the rest of your brand, and creative agencies know how to make even the driest of topics engaging and interesting.
Copywriting and content
Regular, useful and high quality written content can help your brand connect with your audience, drive conversions and increase your online visibility, but have you got time to write it all? For many business owners and growing teams, the answer is no; you’re too immersed in running your business. Luckily, there are creative agencies out there with their own dedicated copy and content writers, ready to help you craft bespoke, captivating content for your website, blog, presentation or marketing campaign.
Social media marketing
Whether it’s managing your accounts on a day-to-day basis or crafting results-driven campaigns, a creative agency partner can be the ideal solution. You will generally get the input of an expert marketing team rather than just a social media manger, which means your brand is being looked at as a whole rather than just an Instagram account.
And remember, the price tag really isn’t as hefty as you might think. Take us, for example; our business is set up with the needs and budgets of start-up and scaling businesses front of mind. We can help you out with every service we’ve mentioned above, and more.
By taking on all or most of your creative work we become a trusted partner for your business. That means we’re there when you need us, we stay up to date on your industry and we take time to understand the broader vision.
By doing what we’re good at we give you more time to do what you’re good at!