Lou Swaine

Founder and Creative Director


Lou specialises in communicating, visually. It is both his mission and passion to help business owners showcase their potential and stand out in today’s crowded markets.

With over 27 years experience in the design industry Lou is uniquely good at creating, evolving and applying a core concept across multiple touchpoints.

Lou has worked as a Designer and Art Director for many household brands in some of the largest design agencies in the world. Prior to founding (hug) Lou led the team responsible for delivering the largest project on the planet — the look and feel for the London 2012 Olympic and Paralympic Games (FutureBrand, London). The project spanned over three years and included designing and producing various collateral including 2012 tickets, field-of-play, retail designs and more than 100 toolkits detailing brand application.


CLIENT PORTFOLIO INCLUDES: Arcelor Mittal; Armani; Barclays; British Airways; Canon; Columbia Tristar; Disney; Foreign Office; Hamleys; Japan Airlines; Kenwood; London 2012 Olympic and Paralympic Games; Nestle; Nissan; Omega; Philips; Sainsbury’s; Sony; Toyota; UEFA; Unilever; Visa.