Original Penguin — be original


Design and Marketing, Vehicle Livery, POS, Press Ads

In 1955, an ambitious salesman named Abbot Pederson traveled to NYC on a sales trip for the Munsingwear brand. With time to kill before a flight home, he decided to pop into a local bar for a few whiskeys. Little did he know, his next steps would stumble into history… Original Penguin is an American clothing line. With roots in the 1950s and 60s, the brand specializes in clothing, footwear, and eyewear.


(hug) listen to what you want – understand, and then deliver WAY above and beyond expectations. When asked to brand a fleet of London taxi’s (hug) truly pushed our brief and proposed creative that was successful on many more levels than expected. We continue to enjoy working with these guys and would recommend them in a heartbeat.
— Louise Hughes, Head of European Marketing