Original Penguin — be original
Design and Marketing, Vehicle Livery, POS, Press Ads
In 1955, an ambitious salesman named Abbot Pederson traveled to NYC on a sales trip for the Munsingwear brand. With time to kill before a flight home, he decided to pop into a local bar for a few whiskeys. Little did he know, his next steps would stumble into history… Original Penguin is an American clothing line. With roots in the 1950s and 60s, the brand specializes in clothing, footwear, and eyewear.