The Ethical Butcher — disrupting the meat market
www.ethicalbutcher.co.uk - launching 2019
Social Media Management, Paid Social, Brand Consultation
The Ethical Butcher makes eating good meat easy. By partnering with farmers across the UK that take a sustainable and regenerative approach to agriculture, they are able to provide their customers with meat that is better for humans, better for the animals and better for the environment. They are radically transparent and know what they stand for. And, while we are amidst a cultural shift towards eating less meat, The Ethical Butcher encourage a less but better approach. The goal: end factory farming and reconnect humans with nature. We harnessed the power of social media, using a combination of organic and paid, to increase brand awareness and drive conversation around their recent crowdfunding campaign. They succeeded and raised over £350,000.