The Ethical Butcher — disrupting the meat market - launching 2019

Social Media Management, Paid Social, Brand Consultation

The Ethical Butcher makes eating good meat easy. By partnering with farmers across the UK that take a sustainable and regenerative approach to agriculture, they are able to provide their customers with meat that is better for humans, better for the animals and better for the environment. They are radically transparent and know what they stand for. And, while we are amidst a cultural shift towards eating less meat, The Ethical Butcher encourage a less but better approach. The goal: end factory farming and reconnect humans with nature. We harnessed the power of social media, using a combination of organic and paid, to increase brand awareness and drive conversation around their recent crowdfunding campaign. They succeeded and raised over £350,000.


I really liked the way they approached their potential clients. (hug) have been helping us to promote our Crowdfunding campaign through social media as well as advising us on how to tell our story and the work they’re doing is awesome!

(hug) London is exactly what it says on the tin. They are one of the most caring businesses I have ever come across. When dealing with them you never feel that you are being pushed by any kind of sales pitch or tactic and they definitely get really deep into the subject so what they deliver is guaranteed to help your business.
— Farshad Kazemian, Founder