Perfect pitch: Why presentation design is important

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(2 - 3 minute read)


Presentations are a fact of life for any growing businesses. And, whether you’re presenting your ideas to a new client, tendering for large projects or pitching to potential investors, it’s essential that your presentation documents are well designed.

Throughout your presentations and official documents, whether you’re speaking at a conference or pitching to investors, you are communicating your level of expertise, talent, and professionalism. If your visual standards are low, your audience may well assume that you have cut corners elsewhere.  

To increase your chance of winning that vital investment, that dream project or that ideal client good design is crucial.


Here’s why:

It's your chance to showcase your expertise

You’re the experts in your industry and you know what you’re talking about. But, if all that information is thoughtlessly packed into a presentation deck it can quickly alienate your audience.

If you combine your expertise with a deck-full of well-considered, eye-grabbing visuals your audience will find the information easier to understand and digest.

Tender documents, too, should act almost like a brochure for your business. If your tender is a plain text document, how are you possibly going to communicate the personality and professionalism of your company when it’s laid next to a well-designed, easy-to-follow narrative from a competing business? You can’t, because there’s a science to communication, and this leads us nicely on to our next point…


There's a science to it

When presenting to an audience, you need to get a lot of information across as quickly and as succinctly as possible and, to do that, you need to design the information in a way that will flick that switch in people's brains from off to on.

For example, did you know that bullet points are considered to be presentation killers? Or how about that the colours you use can evoke different emotional responses from your audience. A well-designed presentation will be able to tell a story, influence people and make information easier to digest and remember (also known as cognitive load theory).

Essentially, there’s more to it than just words and pictures on a page, and getting it right can mean the difference between winning or losing new business.


It’ll reinforce your brand

Presentation decks and tender documents are essentially extensions of your company, your brand, and of you, so it needs to be consistent. If you give a presentation or tender for a new project with a deck or document that looks and feels nothing like your existing business brand, then you’re going to have one confused audience.


Where do I start?

We understand that pulling together the information for presentations and tender documents can take days, which ultimately leaves no time for design and risks all your hard work amounting to nothing. We also understand that not everybody knows where to start when it comes to designing a presentation deck.

We highly recommend getting professional presentation template documents designed that you can use when needed. This avoids that last-minute rush.

If you’ve got a presentation coming up here’s what to do:

  1. Pull all of your information together and be sure about what it is you want to communicate to your audience

  2. Approach either your existing agency or an agency whose work you admire and ask them to produce a branded presentation deck for you

  3. Always use this professionally design deck for future presentations


 
Design, Start-upKatherine Heath