Strong branding is crucial to business success but as a startup it’s important to spend wisely with an agency or freelancer who understands your goals and vision.

JustPark make parking easy for drivers – whilst helping parking owners and operators (of all shapes and sizes), optimise and repurpose their under-utilised parking real estate.

If there is anything that helps you connect with your target audience, it’s ‘clarity in purpose and laser focus on what you want to achieve’.

To make sure you stay ahead of the curve, it’s important that you are planning ahead whilst making sure your team understands the core vision of the company.

Think about the last time you walked into a Starbucks coffee house and ordered a coffee. The power of branding is what’s making you pay what would otherwise be considered way over the odds for these products.

Starting a new business is not easy. There’s a lot to think about, a lot to learn and many mistakes to be made. But, getting your branding wrong is one mistake that can, and should be, avoided at all costs.

Building a business is admirable, and it can earn you a decent living, but it won’t change the world.

The key for a successful business is to find opportunities to combine digital and print marketing efforts for a cohesive brand experience.

Around 80 new businesses are set up every hour in the UK. That’s a lot of competition, so making sure yours stands out is crucial.

British entrepreneurs are up to 10% more likely to start a business in January than in any other month. A strong brand is crucial to set you apart.

We are human. We all share a basic set of needs and interactive behavioural habits that need to be honoured when designing a website. A truly human-centric website will be easy to use and designed to anticipate our actions and needs as people.

Knowing who you are talking to is one of the most basic necessities for any successful business. Once you know exactly who your audience is and what they like, you can start reaching out to them in a way that truly resonates.

Here we explore the true cost of amateur branding, and the reasons why you shouldn’t take the risk.

The idea of growing an audience into the thousands seems near enough impossible, especially when there are so many other boxes to tick on the to-do list. However, it’s important to remember that thousands of followers does not mean thousands of sales.

While a topic of concern for some, outsourcing projects is the only way forward for those businesses that simply don’t have the time or the know-how to nail the creative side of development and can’t afford to take on full-time staff with the level of expertise needed.

If you want to build a business that extends beyond the simple products/services you sell you need a strong brand. And, part of communicating that brand to the outside world is your visual business branding.

Writing a blog can be an incredibly important part of any business marketing strategy, especially if you want to stand out as a thought-leader in your market.

For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy-to-use package.

No matter the size of your organisation the new year is a great time to implement changes to your business. It’s the ideal time to take a look back over the past 12 months and assess what’s working, what’s not and what can be improved.

A few of the most important questions potential clients ask us when they visit for the first time, and we encourage you to do the same if you want to find the designer that’s right for you and your business