3 New Year's Resolutions for fast-growing businesses
(3 minute read)
No matter the size of your organisation the new year is a great time to implement changes to your business. It’s the ideal time to take a look back over the past 12 months and assess what’s working, what’s not and identify where improvements can be made.
Here are three creative New Year’s resolutions to help increase your business success:
1. Invest in some fresh marketing
If you’re a fast-growing start-up you’ve probably spent the last year focused on your product and this may mean that marketing has fallen by the wayside. Understandable as that is, it’s important that you start putting a marketing strategy in place to shout about the amazing things your business does and start attracting customers.
If the prospect of starting a marketing campaign from scratch hurts your head, you’re not alone. Almost all businesses both small and large need help with creating a winning campaign, and that’s where a good design agency comes in. Most design agencies and marketing specialists offer integrated services, so you’ll get help with strategy and promotion as well imagery and content. A well designed, integrated marketing campaign can give your business the extra push it needs to grow in the New Year, so it’s well worth considering.
2. Update your look
‘New year, new you’ might be a cliché, but it also has a point. If your business branding is looking a bit tired, or you feel it’s been missing the mark with your target market, then the New Year is the ideal time to make a change for the better and invest in a rebrand.
Your business branding is everything, and if it’s not quite right you’re going to lose a lot of business to your competitors. You need to package your company up in a way that looks good but also communicates your message accurately. With a good design agency behind you, you can give your brand image a shake-up with a new logo, new messaging, a new website and even a new name if you need one. And, before you start stressing about budgets, a rebrand project doesn’t have to cost the earth. There are many branding specialists out there who can tailor a project like this to suit your budget and needs.
Want more advice on rebrands? Head over here.
3. Get pitching
A new year should mean new business. And, to get new business leads you need to deliver a good pitch. To deliver a good pitch you need a presentation deck that looks the part. Many brave businesses attempt presentation decks themselves, and that’s understandable when you’re trying to minimise business spending.
However, a well-designed presentation deck has more power than you might think. Consulting design and marketing specialists who know both the art and the science behind what makes a winning pitch is a valuable use of your time.
It’s not just about inserting nice imagery – anyone can do that. There are lots of other factors that can mean the difference between winning a new account and receiving that ‘thanks, but no thanks’ email. Layout, for example, can convey professionalism and creativity if done well, and can scream ‘amateur alert’ if done badly. And colours; they can transmit messages you weren’t intending or evoke emotions both positive and negative - but which colours have which effect? This is where your trusty design agency steps in to save you the headache. Surprise surprise, we’ve written a whole blog about the importance of a well-designed presentation deck.